This post explores how the media landscape has evolved over the past couple of years.
In the digital media landscape, what we see online is mainly elected by algorithms which are shaped by our online behaviours. Each social media platform utilizes its own automated system to put forward new content and advise material that will attract the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are designed to keep people stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can restrain the areas of media that people are subjected to, developing more segmentation and prejudice amongst users around social problems. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for instance, would acknowledge the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced material in the media landscape.
The rise of online content has completely changed what is implied by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media model. Generally, a small group of experts, such as newspaper publishers or broadcasters, who would develop content for large audiences who primarily just consumed it. However, at present, with the help of the internet, the face more info of media has seen considerable change, making the consumption and accessibility of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can develop and share their own content, just as quickly as they can absorb it. Social media has permitted anybody to contribute to public conversations, rather than just the significant media companies and so as a result, mass media is no longer managed by a couple of huge voices. Rather, it is spread out across millions of user stories around the globe.
In the present day, online platforms have made it significantly simpler for everybody to develop and share material. Previously, developing content for a broad audience called for access to a series of important resources and funding. Presently, with using smartphones and common digital technologies, digital media content examples for instance, short form videos, website articles and podcasts can be quickly made with just a few basic devices, along with reaching a huge audience, very quickly. This has opened the door for more diverse voices, especially those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, suggesting that social media has produced a place for underrepresented neighborhoods to share their narratives.